![]() Its flagship shoe in that department is the eco-friendly Cloudneo, which is slated to launch this summer. ![]() ![]() On is also a big innovator in sustainability. Together, the compound and outsole textures provide excellent bite in muck and on hard-packed terrain. It’s a sticky rubber formulation molded into diamond grooves and thin lines. To balance that cushioning on its trail shoes, On released a new outsole compound, Missiongrip, on the Cloudventure in fall 2018. The resulting cushion is lighter, increases energy return, and is more temperature-resistant so it performs better year-round. It’s made from a blend of EVA and OBC (olefin block copolymer) foams-essentially a mixture of stiffer and softer materials in one compound. On’s latest proprietary cushioning material is called Helion. In the midsole, On uses its patented Speedboard, a thin and snappy (typically) thermoplastic layer designed to support and direct the motion of your feet. The open construction also saves weight, so you get plenty of cushion without a clunky feel. They’re designed to compress with each stride and absorb vertical and horizontal impact forces and then lock in place to create a firm platform for an explosive takeoff. Open tubes of rubber or foam form the lower part of the sole. First, there’s CloudTec, which is the company’s patented cushioning construction. The secret to On’s success lies in the unique technologies it builds into its shoes. More recently, On has announced several new models, including the ultra-cushioned Cloudmonster and the Cloudvista trail shoe. The more cushioned Cloudsurfer is the favorite training shoe of underdog Jake Riley, who snagged 2nd place at the 2020 Olympic Marathon Trials and now is an On-sponsored athlete. Designed for competitive running, it’s been on the feet of Swiss Olympic runners like Nicola Spirig and 2014 Ironman World Champion Frederik Van Lierde. In 2012, On released its flagship shoe, the Cloudracer. With direction from RW editors, I combine all that info to choose what shoes make it onto this page. To write articles like this, I talk with brand reps about the company’s latest shoes and tech, consult RW tester feedback, and draw on my own experience with the running shoe industry. Running shoes is the category of gear I’ve written about the most, and I have firsthand experience with models from a range of brands. The Expert: I became a runner in middle school and have covered running and outdoor gear for years, both on-staff at Runner’s World and as a freelance journalist. Just a month after they founded the company, their prototype won an ISPO Brandnew Award for innovation among athletic startups, and later that year, On shoes were in running stores. The Swiss company began in Zürich when Ironman champion Olivier Bernhard teamed up with his friends David Allemann and Caspar Coppetti to engineer a better running shoe. They would make the perfect pair for a Bachelorette party, a daring bride, or a birthday weekend in Vegas.Founded in 2010, On was born out of a desire to create a shoe that would deliver the perfect Goldilocks running sensation with every step: a soft landing followed by a firm toe-off. They make your legs look amazing and are perfect for a night out! Like Katy Perry, her shoe collection is fun and flirty. ![]() I also bought the “Stella” style (also available in store at DSW Canada), that features opalescent white leather, a strappy sandal design and multicoloured stars. The design has soft suede, and the thick block heel is very comfortable. I’m impressed with the leather quality and comfort as well. I would pair the Rubik’s cube shoes with a little black dress for an art event, or wear them with a jumpsuit or overalls for a fun outfit. All the items in the line are statement pieces, and have the power to elevate your look. I would definitely recommend this brand if you are looking for quirky, fantastic shoes. The cat-eye frame is very vintage and fits in with Katy Perry’s colourful, pin-up style perfectly. These red rose sunglasses are so pretty and I love the red roses and lace detail. I added some more punch to this look with a red Alexander Wang Prisma Emile bag, and a pair of red Dolce & Gabbana sunglasses from Smart Buy Glasses (save 10% off with code NATALIEAST10). I wanted to keep the rest of my outfit simple to let these Katy Perry shoes shine! The ruffle hem of the pants draws your eye down to your feet, which allows the multicoloured heel be the focal point of my outfit. I paired them with equally as quirky ruffle hem pants from Zara and a pleated hem t-shirt from J. I love how they’re a twist on a classic black peep-toe pump. In the past few weeks I’ve added two pairs into my collection, including these incredible Rubik’s cube shoes available in store at DSW Canada. Katy Perry Shoes are becoming a new favourite in my closet.
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